As sites like Techcrunch and Gizmodo have been saying, it's pretty clear now that the next big social networking thing is going to be location. Location-based social networks like Foursquare, Gowalla and Loopt allow friends to keep up with each other in the real world. The business potential is huge.
I've got my eye on the subculture potential. Imagine the scenes that you're in. What if, as you're walking down the street, your smart phone alerted you to the fact that that coffee shop / book store over there was becoming real popular with your friends or interest group of choise, and that some mates were hanging out there right now?
The web has birthed all sorts of groups that would hardly exist in the size or shape they are now without it. Just think of the plethora of groups you're a member of on Facebook or the friends you've met through blogs. Imagine them multiplying in real space? We've seen the birth of so-called cyber churches. Is it beyond the bounds of imagination to envisage location-based social networked churches? Or missional churches plugged into location-based social networking scenes?
One of the envisaged applications is the ability for friends to share their rankings for locations such as restaurants, pubs, etc. Earlier this week I learned of JewPS, an app which focusses on kosher people and places. Imagine how location-based social networking could turbo-charge the Charismatic underground ... or church switching? Locations of interest and "likings" be shared around like the Ship of Fools mystery shopper on steroids. Whether you like it or not, I think your kids will, and I think it's a reality we will soon be forced to adapt to.
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